They're successful because of the software only because the hardware is ancillary to their software ecosystem. Their hardware makes their software run much more

They're successful because of the software only because the hardware is ancillary to their software ecosystem. Their hardware makes their software run much more effectively than most of their competitors, and therefore acts as a major barrier to entry. I don't think there's a single tech company more completely integrated and whole than Apple. That's why they can emphasize on experience rather than just specs as they're selling more than just software, or hardware.