Not to be overly critical, but the phrases to use start out at #7, as if they are a continuation of phrases to avoid. When really they are a separate idea. As a

Not to be overly critical, but the phrases to use start out at #7, as if they are a continuation of phrases to avoid. When really they are a separate idea. As a designer, make sure you address details like that, as critical clients will see them and judge accordingly.