This is marketing - and while it might be brash to say so, people have been doing this for well over 100 years - again, Cinnabon isn't bad for you unless consum

This is marketing - and while it might be brash to say so, people have been doing this for well over 100 years - again, Cinnabon isn't bad for you unless consumed all the time - the same could be said about Facebook. The difference is, facebook is targeted in such a way to encourage constant engagement, and Cinnabon markets itself in such a way as to encourage occasional engagement.