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> when the answer is going to be "no" either way No one is ever going to say 'yes' to a $10M sale from a cold email. They'll only say yes after they've met you
by Alex3917 9y ago
> when the answer is going to be "no" either way
No one is ever going to say 'yes' to a $10M sale from a cold email. They'll only say yes after they've met you in person, but they're not going to agree to meet you in person until you've done a phone call.
- mindcrime 9y agoSure, but that doesn't argue against "giving them enough information to say no". If the customer doesn't need what you're selling, knows they don't need what you're selling, and are never going to buy what you're selling, then you're wasting your time with the phone call and in-person meeting. That time would be better spent working on a prospect who saw your information and didn't disqualify themselves right from the jump.
- Alex3917 9y ago> That time would be better spent working on a prospect who saw your information and didn't disqualify themselves right from the jump. The problem is that everyone will say they don't need what you're selling, even if they do. You want to disqualify folks as fast as possible, but email doesn't work for that because even if you're selling the cure to cancer to someone with cancer, you're still going to have basically a 100% false negative rate.
- s73ver_ 9y agoJust because someone doesn't need it doesn't mean they can't be convinced to buy it.