The problem is that malicious psychology has become so prevalent, that any sort of marketing formula that isn't direct honesty is parsed as manipulation. (And f

The problem is that malicious psychology has become so prevalent, that any sort of marketing formula that isn't direct honesty is parsed as manipulation. (And for good reason -- the vast majority of the time, it is.) I don't care that your product is going to make me the reborn Buddha, because if you lead with that there's an overwhelming likelihood that your product doesn't stand on its merits and there is no underlying value. Blame the other marketers for spoiling the game if you want, but I think marketing is fundamentally a business mistake in that it makes you an adversary of your customers, not a partner. It's based on attacking customers with weaponized psychology. That's the premise of the modern field, and there's no escaping that. If you had a product that I actually needed and provided value, you could just tell me what it was. It should be straightforward how that addresses my needs -- or it likely doesn't.