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Writing copy for a tech startup is very difficult because most people who write good marketing copy aren't necessarily very technically capable. The way I alwa
by ThomPete 9y ago
Writing copy for a tech startup is very difficult because most people who write good marketing copy aren't necessarily very technically capable.
The way I always solved this was to get someone with technical insight write the first version and then have the copywriter re-write it into a human.
It's remarkable how well it works.
- staticautomatic 9y agoWriting copy for a startup is not hard. It's just boring as fuck to most really good copywriters, who accordingly avoid startup jobs when possible.
- ThomPete 9y agoThat's not my experience. Most great copywriters I know like to take something convoluted and make it clearer and crisper.
- staticautomatic 9y agoMy point was more that a lot of strong creative types are bored to tears by startup subject matter (I acknowledge "startup" is a broad category)
- wmeredith 9y agoExhibit A: In your first sentence you use "isn't" when you should use "aren't". :D (You could also drop both uses of "very" in that sentence and it's a stronger statement.)