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I think they're selling the actual plugin here: https://codecanyon.net/item/helpie-helpdesk-documentation-wordpress-plugin/18882940?s_rank=1 https://codecanyon.

• revmoo 9y ago
  Yep, this post is just an ad. Distasteful.
• novium 9y ago
  Seems so, not that its at all obvious from the page linked to. (Though the homepage is quite a bit more clear about that aspect)