I really enjoyed reading this essay, I've had this uneasy feeling for a few years too. Most of my browsing habits these days centralise around HN and Reddit, w

I really enjoyed reading this essay, I've had this uneasy feeling for a few years too. Most of my browsing habits these days centralise around HN and Reddit, with a sprinkling of RSS feeds via NewsBlur (although most RSS feeds are crap these days - truncated articles etc) At home I use Pi-Hole to block DNS requests to known nefarious actors, so adverts are generally not a problem. I can't help but feel that all these concerns are really not that much of an issue to the average user though. From a <insert corporation here> perspective, I'm wondering what their exposure rate is for their ads in terms of traffic - say if 10% of their users block ads - does the company even care that much?