This seems a slightly more upscale (but also less insightful) version of the classic analysis of "chum box" ads: https://www.theawl.com/2015/06/a-complete-taxon

This seems a slightly more upscale (but also less insightful) version of the classic analysis of "chum box" ads: https://www.theawl.com/2015/06/a-complete-taxonomy-of-internet-chum/ https://www.theawl.com/2015/06/a-complete-taxonomy-of-intern...