I'll recommend a book published in 1957 The Hidden Persuaders by Vance Packard. Although some of the examples are dated, it takes you through a stream of consci

I'll recommend a book published in 1957 The Hidden Persuaders by Vance Packard. Although some of the examples are dated, it takes you through a stream of consciousness about how to "stoke the hivemind" Pay particular attention to Packard's 8 hidden needs and factor it in structuring your headlines.