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The content goes from fairly interesting to weak very quickly as you scroll through the PDF (why PDF?). It starts out with 'A outperformed because...' on the fi
by mosselman 9y ago
The content goes from fairly interesting to weak very quickly as you scroll through the PDF (why PDF?). It starts out with 'A outperformed because...' on the first few examples and gets to 'we have no idea why, just make sure you test' halfway through the document. If it were me I would have stopped at the last proper example and left the rest out. Quality over quantity. You'd think that a marketing agency understood that.
Also: low quality PDF rather than a normal website? Fine, you can send PDFs to people, but it makes for a poor experience. Are there viruses in that PDF?
- pavement 9y agoThey also called the PDF an “infographic” which it is not. If that PDF is anything, I’d call it a “report” maybe. But, did they call it an infographic to get me to click it? Did I just prove signs work?
- gutnor 9y agoActually, I'm glad they did because the take away message is different. By all mean follow all the guidelines but the only rule that really works is hindsight. So test and don't bet the house on a single very expensive headline.
- howard941 9y ago> why PDF? It started out as presentation sides? It's better as a pdf then it would have been had it been an RSI-inducing multi-page web presentation where you're clicking next every 10 seconds.