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Ask HN: How to do small business sales?
I am working on a side project that is targeted at small businesses, like restaurants and cafes, etc. Basically anyone with a Square Register/etc. is a potential customer. My partner on this project owns a cafe himself, and we've validated the idea at his cafe and at his friends' cafes. They all find it useful, and had worse solutions before.
We're looking at ways to start outbound sales. What are some strategies that work for small businesses? Would cold-calling (like with a real phone) work? How about cold-emailing? Conferences? Something else?
Appreciate any advice you have.
- sharemywin 9y agoThis should give you some general ideas of strategy: http://christophjanz.blogspot.com/2014/10/five-ways-to-build-100-million-business.html http://christophjanz.blogspot.com/2014/10/five-ways-to-build... If your hunting rabbits, one thing that's not mentioned is get some rabbit clients work out the bugs then go after deer using rabbits clients as case studies.
- brudgers 9y agoRandom advice from the internet: Keep doing whatever you did to get your product in the cafes of your partner's friends. That seems to be working, so it isn't broken. Good luck.