I also liked the bit about being confident in what you are / what you have / what you offer. Instead of worrying about public opinion and blow back for being un

I also liked the bit about being confident in what you are / what you have / what you offer. Instead of worrying about public opinion and blow back for being unhealthy or partnering with a television show about cooking meth the Cinnabon company embraced everything. It won't work so well for everyone, but I think companies and products that are a bit more on the unsavory side could take a big lesson, here. It's much more endearing than lying or being fake. It's much more endearing to admit faults or to be honest with your customers and the public about your goals and how you perceive yourself. People might not love everything about you, your product, your services or what you stand for but they will find more reasons to hate you for being a liar than for simply acknowledging what everyone already knows about you.