I noted in an earlier thread Obama was lauded for his use of data science and big data: https://www.technologyreview.com/s/509026/how-obamas-team-used-big-data-

I noted in an earlier thread Obama was lauded for his use of data science and big data: https://www.technologyreview.com/s/509026/how-obamas-team-used-big-data-to-rally-voters/ https://www.technologyreview.com/s/509026/how-obamas-team-us... We have come a long way since then. Data collection has become even more pervasive. And with such tools existing they were bound to back fire at some point of time. Sure people might blame FB etc for this but then whose fault is that the data collection is so pervasive.