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Mac usage is a metric for sophistication? What a silly set of comments. People seem to grossly underestimate China. That hubris will only hurt you in the long r
by nihonde 9y ago
Mac usage is a metric for sophistication? What a silly set of comments. People seem to grossly underestimate China. That hubris will only hurt you in the long run. Half or more of the stuff in those “sophisticated” computers is sourced in China.
- matthewmacleod 9y agoI think you're reading the wrong meaning into this particular word. I would take the term 'sophisticated market' to refer to a market that is established and has largely passed the initial saturation phase. There will a number of different actors in the market competing on axes other than "who can offer the most product for the least money," with more complexity in trade as participants' marketing and sales strategies evolve, or as consumer behaviour starts to be affected by other forces. In this sense, China is a less sophisticated market – that's not a problem or a negative, it's just a different stage of market development. It's reasonable to point out that sales behaviour will be different for that market as a result.
- pdpi 9y agoPeople don't tend to be equally sophisticated buyers across all product categories. Mac usage is definitely a metric for buyer sophistication, when we're talking about Mac sales!