In the last few months of the presidential campaign, a BuzzFeed analysis concluded, fake news stories got more Facebook engagement than the most widely read sto

In the last few months of the presidential campaign, a BuzzFeed analysis concluded, fake news stories got more Facebook engagement than the most widely read stories from major news outlets. Isn't there a problem with this Buzzfeed analysis in that it assumes that the engagement for fake news is actually real? We know that a ton of the engagement for fake news is itself faked for ad fraud purposes -- http://sadbottrue.com/article/profitable-info-dump/ http://sadbottrue.com/article/profitable-info-dump/ -- so I'm not sure what we can learn from the raw numbers that Buzzfeed had access to.