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Technically, unit price has gone up for sure. Profits also depend on costs, so it probably went up, but you can't say for sure just from this data.

• FireBeyond 9y ago
  True, but in the context of the parent post, "average sale price hasn't changed much", then if we assume the following: unit price remains stable, unit sales have increased 10%, unit revenue has increased 25%, then profit has absolutely increased (and as you say, only due to a decrease in costs).
  • kgermino 9y ago
    But revenue is not profit. If units are up 10% and revenue is up 25% then there must have been an increase in average selling price. That alone doesn’t tell us anything about whether profit went up or down.
    • FireBeyond 9y ago
      Ack. Yes. This is why my girlfriend is the one on track to become a CPA, not me!
    • AceyMan 9y ago
      I believe you'd could get the same ratios when unit costs go down (e.g., raw materials costs drop, fixed costs such as tooling are amortized, and so forth).
      • kgermino 9y ago
        No, you could see those ratios with net income or profit but revenue is simply numUnitsSold*avgSellingPrice. It doesn’t take unit costs into account.