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The impression that I got was that Target thing wasn't some spooky self-learning AI product recommender, but rather they had the data to write some special-purp
by Chaebixi 9y ago
The impression that I got was that Target thing wasn't some spooky self-learning AI product recommender, but rather they had the data to write some special-purpose analytics to detect a specific but common purchasing pattern. Your motorcycle jacket example isn't the kind of thing that would get that kind of special attention.
- komali2 9y agoReally? Because I would expect Amazon to be like "oh fuck, this dude bought a motorcycle! Inundaaaaate!" and start seeing a bunch of ads for Senas, helmets, gloves, etc.
- bluGill 9y agoUnless you buy your motorcycle from amazon as well they don't know to send you that. Target was able to get the spooky results because there is in fact a real correlation: girls who switch from scented products (soaps) to unscented are very likely to buy a maternity clothing in a couple months, and a few months latter baby products. Note that this all starts because then girl was buying scented products at target to begin with, and so the change in habit was the important part.