Advertising - especially online. I believe one of pg's areas he thought YC would fund was an ad startup and there's a good reason for that. Online ads are sti

Advertising - especially online. I believe one of pg's areas he thought YC would fund was an ad startup and there's a good reason for that. Online ads are still in their infancy. Ads are often clumsily placed on content sites using keyword matching that can misfire or even backfire (ads for airline tickets in a story about a crash). To make matters worse, all content seems to covered with a slimy film - the sorts of ads that normally appear on late night TV seem to show up on the best of sites. Believe it or not, there are people who enjoy well executed television or print ads, either for their entertainment value or for their effectiveness. I haven't heard the same for online ads, with possibly the recent exception of the "Old Spice Man Who Your Man Could Smell Like." There's a lot of room here for improvement not only of the ads, but for the online experience overall. While Google and others are milking the contextual cow, some bright minds are going to come up with something revolutionary that will change how publishers monetize their sites. Ads will fit better, be more engaging and monetize sites and drive results for their buyers. Perhaps then those ads for diet pills, get-rich-quick schemes and their ilk will be banished to the gutters of the internet where they belong.