I agree with this author and implemented all his suggestions years ago, both as a consumer and creator of web sites. But sewers like Facebook and ad networks ar

I agree with this author and implemented all his suggestions years ago, both as a consumer and creator of web sites. But sewers like Facebook and ad networks are low-hanging fruit. Search for something on the once-indispensible Google, and, after five or six ads, you will likely see a Wikipedia link. On the fifth page of results will be the professor's .edu page that the Wikipedia article plagiarizes from. Google succeeded because their pagerank algorithm discovered useful sites. But now those same algorithms promote popular (or Google-profitable) sites at the expense of higher-quality sites (that often carry no advertising). W3schools, anybody? It was probably a natural evolution: the algorithm ate itself, and results that might actually be useful are buried under sites that are popular. I think sites like Wikipedia and Google feeding off each other is a more insidious problem - one with no quick technological solution, like installing an ad blocker.