So, this is mostly tongue-in-cheek. But let's look at it seriously for a second anyway. What makes him happy? Not all of these things he's writing about, of

So, this is mostly tongue-in-cheek. But let's look at it seriously for a second anyway. What makes him happy? Not all of these things he's writing about, of course. Though I'll bet he's happy when he writes about it, and gets the impression that people, real people out there, are reading it, getting excited over the energetic prose and maybe getting fired up and/or laughing. That's real. But to actually try doing some of these things? Well, after half-an-hour riding horses in France, he'd have noticed they're a lot like horses elsewhere, and also be pretty chafed and ready to get off but not sure how to ask that in French. If he bought 10 grand worth of peanut butter, he'd realize two things: someone has to pay the bill, with real money that's generally hard to get, and peanut butter has an expiry date like everything else (and it's sooner than you'd think...), so he just wasted, like, $9970 that he now can't use to pay for overpriced hotel rooms and pay-per-view (if that were enjoyable itself...). Come to think of it, this is a pretty good capture of the concept of happiness that is pushed by advertising. More, more, and more shit, all at once! -- that's happiness. If a rare, thick steak is nice, then surely a rarer, thicker steak is nicer! If sex is pleasurable, then surely more sex with more people is still more pleasurable! Doing anything that people on TV do must be amazingly fun, because they look so happy (and toned and suntanned and...)! (Of course it's correct -- I mean, that's why lottery winners are all so happy with life. right?).