I´ve noticed the same things. It´s amazing how many influencers are using Instagram as their main platform. I guess it´s really the mix of posting pictures but

I´ve noticed the same things. It´s amazing how many influencers are using Instagram as their main platform. I guess it´s really the mix of posting pictures but also the interaction with the audience on the same platform. They also tend to comment on their pictures in the story - which is quite interesting. They can drive traffic to their content by engaging with the audience "personally". And that all in the same app. I am looking forward to the days when Snapchat is properly adopted and used. In my opinion, there´s great potential behind it. People are yet to discover that though.