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It is a part of their core product differentiation. They can get better performance and longer battery life by owning the hardware design and OS design and bei
by dzdt 9y ago
It is a part of their core product differentiation. They can get better performance and longer battery life by owning the hardware design and OS design and being good at it.
Apple in particular understood lomg before competitors that battery life is an extremely important real world metric. Doing their own SOC helps them optimise that.
- peoplewindow 9y agoSeems like revisionism to me? Before the iPhone/smartphones in general, battery life on a mobile phone of a week was not uncommon. One of the first criticisms of the iPhone was that you had to charge it every night. I'm not sure I'd say that they had some unique insight into the importance of battery life.
- sah2ed 9y agoNot revisionism. Prior to the launch of the iPhone, "smartphones weren't very smart" to quote Steve Jobs. Anyway, you are comparing the battery life of touch-based smartphones with its non-touch predecessor which isn't a fair comparison. Besides, mobile phones that could last for a week from a single charge are definitely not considered smartphones, those are feature phones.
- sgc 9y agoBatteries are part of Tesla's core differentiation as well. Even if one might argue they make too much in house, taking batteries on seems like a reasonable move to me.
- drpgq 9y agoI think Blackberry cared a lot more, but it didn't work out well for them.