Apple's advertising customers certainly felt they were doing things differently. >advertisers became increasingly perturbed that Apple refused to give them acc

Apple's advertising customers certainly felt they were doing things differently. >advertisers became increasingly perturbed that Apple refused to give them access to the wealth of data iAd had on its consumers from Apple's hundreds of millions of iTunes accounts. And it moved slowly to keep up with the latest ad-tech developments, such as cross-device retargeting. Stefan Bardega, media agency ZenithOptimedia's chief digital officer, told us: "iAd has long been a story of unfulfilled potential. Apple has unique customer-level data that is hugely interesting to advertisers but has struggled (despite talented sales teams) to access that data in a way that doesn't conflict with the core business." Another media-agency director who asked not to be named told us iAd got little support from the wider Apple organization He said: "For me, they never understood that they needed to behave like a media owner, rather they could go it alone charging what they wanted, not sharing data, no third-party tracking http://www.businessinsider.com/why-apple-is-pulling-direct-sales-support-for-iad-2016-1 http://www.businessinsider.com/why-apple-is-pulling-direct-s...