プリっと doesn't mean pure but something like... Round, soft-looking, but firm. The final sentence means: "Before you even notice, you'll find yourself playing wit

プリっと doesn't mean pure but something like... Round, soft-looking, but firm. The final sentence means: "Before you even notice, you'll find yourself playing with the pup filled with adorableness you've never experienced before." Edit: came up with a more accurate one: "Unprecedented adorableness, that makes you want to touch it without a second thought."