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"A Bit More" is a little too wordy, unless of course there was a "More" button as well, to put it in context. This would also open the possibility for the "Jus
by parallax7d 16y ago
"A Bit More" is a little too wordy, unless of course there was a "More" button as well, to put it in context.
This would also open the possibility for the "Just a Tiny Eency Weencie Bit More" and "A Heck of a Lot More, Son" buttons.
- mgunes 16y agoThat's a strictly technical way of looking at it. The thing that speaks to people in this is the human-like uncertainty of the statement "a bit more". It's almost certainly not the case that the machine has a concept of "a bit", or introduces randomness for the interval to be human-like; technically it's simply heating the bread for a fixed amount of time. The trick is in observing the usage patterns of people using toasters (wanting their bread toasted "a bit more" is a common goal), and naming the feature in a way that corresponds to the goal very directly, and creates emotional engagement.
- bradleyland 16y agoI own this very toaster, and humanity is exactly the right term. The 'A bit more' button was a motivator in the purchase. When I read it I thought, "This company understands how I make breakfast. I should buy from them."
- calcnerd256 16y agosounds too British for my tastes; I'd prefer "a little more"