My (somewhat glib) opinion: Marketers want quantity; salespeople want quality. It's because that's what each one is paid for -- and so companies end up paying

My (somewhat glib) opinion: Marketers want quantity; salespeople want quality. It's because that's what each one is paid for -- and so companies end up paying too much for marketers to undercut their salesteams' effectiveness because they misaligned the incentives, pay for marketing they don't need (or even harms them!), and then sit there wondering why it's not translating into sales (or worse, saturates salespeople with duds and costs sales). I used work in marketing and my (slightly exaggerated) opinion is you should fire everyone on your marketing team, hire more salespeople, a socialmedia person, and maybe a single dedicated person to track overall sales performance. But what's the point of marketing? You should be selling from that first contact -- and if you have two teams doing the same job with differing incentive structures, no wonder your organization is inefficient and pulling at different goals.