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In the short term, probably more revenue. But once they race to the bottom of deliverability rates (like SES, for example), MailChimp will forever have lost it’
by CodeWriter23 9y ago
In the short term, probably more revenue. But once they race to the bottom of deliverability rates (like SES, for example), MailChimp will forever have lost it’s major defining feature: emails that actually make it to the inbox.
- stefan69 9y agoI suspect they would use different IP addresses for deliverability depending on a single or double opt-in subscription in order to manage that risk. That would be the sensible think to do at least.
- CodeWriter23 9y agoThat might work against the primitive RBLs like SpamHaus, that rely on DNS-style blacklisting. In the world of carrier-grade email providers, they outsource spam scoring to one (or more) of a selection of about 3 vendors (Symantec, CloudMark come to mind). These systems also score against the sending domain, among a number of other factors. Source: my best friend is a lead engineer at a carrier-grade email provider. And playing whack-a-mole with changing sending domains is ill advised as that will lose the benefit of any whitelisting occurring client side.
- rlpb 9y agoWhat exactly is a carrier-grade email provider?
- CodeWriter23 9y agoISPs/free email at scale (Gmail, etc). Think billions of messages per day. Or where the majority of any audience of an email list receives their email.