It's exactly this. YouTubers are being given phones to drum up some uneducated noise to dilute any criticism from technical reviews. YouTubers only care about v

It's exactly this. YouTubers are being given phones to drum up some uneducated noise to dilute any criticism from technical reviews. YouTubers only care about view counts and their popularity, and most will just shout about how shiny it is without putting in any effort to find anything to criticize. Apple needs some hype to convince consumers that the iPhone X's notch design, and Face ID not working in sunlight or sitting on a flat surface, aren't deal breakers. That notch is the most gimmicky thing to ever make it past the concept phase for a modern phone. The tech reviews I've seen so far are showing off just how broken existing apps are because of the notch interfering. Of course all the "big player" apps will be fixed within 1-2 months, but there are thousands of apps that will never be updated to support the X's notch. Apple needs to figure out how to embed these components beneath the screen. Yes it will be an incredible technical challenge; but that's what we're really waiting for: 100% screen space. Until that is possible, they shouldn't have pushed such an unfinished concept as being "innovative".