Companies, and maybe more so executives, live and die on the margins. Would bad reviews for the iPhone X sink Apple as a going concern? Certainly not. Might

Companies, and maybe more so executives, live and die on the margins. Would bad reviews for the iPhone X sink Apple as a going concern? Certainly not. Might they result in missing guidance for the quarter? Possibly, and that would cause the stock to fall and a lot of people to be upset -- even though Apple would still be a hugely valuable, profitable, going concern.