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It's obvious why they're doing it, they're a business. Why wouldn't they try to maximize buzz for their product? It may help on the margins but it's not at all
by IBM 9y ago
It's obvious why they're doing it, they're a business. Why wouldn't they try to maximize buzz for their product? It may help on the margins but it's not at all like some startup. Apple is a 41 year old company and an established brand. They're a known quantity to customers and there is already a relationship there. Their experience with past Apple products will have more impact on their decision than any review will.
- aetherson 9y agoCompanies, and maybe more so executives, live and die on the margins. Would bad reviews for the iPhone X sink Apple as a going concern? Certainly not. Might they result in missing guidance for the quarter? Possibly, and that would cause the stock to fall and a lot of people to be upset -- even though Apple would still be a hugely valuable, profitable, going concern.