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You should speak to me, as a customer, about my benefit in using your product. Currently you're telling me what won't happen in a very unfortunate event. I thi
by ecesena 9y ago
You should speak to me, as a customer, about my benefit in using your product.
Currently you're telling me what won't happen in a very unfortunate event. I think this is wrong in 2 ways.
1. You're telling me a message "the other way around". Even if you just say "Keep your documents secure" is better than "Nobody will access your documents".
2. You're comparing w/ Google docs so, following the logic of your message, what's the probability that Google will get hacked? Tiny, right? So... you're not telling me anything useful.
You can check lastpass or 1password as examples. They implement more or less the same thing, but as you can see they don't talk about how it works, but about the benefit for me, as a customer.
- twiss 9y agoThanks for the suggestions. The reason I mentioned getting hacked in the copy, is because I think that for the average customer, it's now starting to seem like every web service is getting hacked. I wanted to highlight that we're trying to solve that in a better way than "well, this time we really won't get hacked!" But yeah, I'll try to bring out that message in a more positive way.
- O1111OOO 9y ago> for the average customer, it's now starting to seem like every web service is getting hacked. It did have a positive influence on me right away. It also established this sense of trust. Enough that I began to crawl through the other pages for more info. I also appreciated how you managed to convey, in a single image, exactly what was encrypted (ie, both document content and filename). The first question I had was how Google Docs handled this. Do they also encrypt? If so, do they encrypt both filename and content? Considering Google's business model, I always assumed that they did less in this regard - relying instead on other mechanisms to protect user data. I would keep the encryption message and double-down... comparing how other services handle privacy, tracking, data-mining, encryption. It's your strongest selling point.
- twiss 9y agoThanks! Google Docs can read your content on the server, as proven by https://motherboard.vice.com/en_us/article/zmz3yw/why-is-my-google-doc-locked-terms-of-service-bug https://motherboard.vice.com/en_us/article/zmz3yw/why-is-my-....
- jimktrains2 9y agoYou mean as proven by being able to share docs publicly? There isn't some grand conspiracy here, Google never claimed they couldn't read your content. That's literally the point of most of Google Docs is that Google _can_ read the content.
- sirclueless 9y agoI like the copy. "Even if we get hacked, they can't read your ..." is a real claim. It means something concrete, and is an interesting hook for someone who's technically literate. Something more generic like "We keep your documents secure" means almost nothing nowadays -- literally every online document storage system will tell you that regardless of how seriously they take security. I'm sure Equifax will be happy to tell you how secure your data is with them.
- tjoff 9y agoYou have good points and in you might be right for the common user. But as a technical user I despise that and I liked the honest way this was presented. Because this is something everyone should be thinking before signing up (granted most don't, so, yeah).