2 ms·
"You are not very involved in the day-to-day business of running the place, but rather more interested with the regional strategic plan for the brand." Nothing
by greedo 9y ago
"You are not very involved in the day-to-day business of running the place, but rather more interested with the regional strategic plan for the brand."
Nothing could be further from the truth for a franchise of a name brand QSR. Joe Operator with his first McDonald's store is busting his hump for 60 hours a week.
And the idea that a franchisee has significant involvement for branding is just as out of touch.
- logfromblammo 9y agoI was describing the ideal situation where franchising is actually worthwhile. If actual franchising is not that--and it isn't--no one should realistically be buying franchises. No one should own-operate just one McDonald's restaurant. If you're going to bust your hump for 60 hours a week, do it as Worthless Brand Burgershack, and put all the benefit of your extra work into your own pocket instead of faceless shareholders. But when you can own ten restaurants, then yes, franchising McDonald's is a great idea. If you have ever seen Coming to America, the "McDowell's" restaurant is a hyperbole take on how to do it. Run your place exactly like McDonald's, but don't use any of the land, brands, patents, or trademarks.
- greedo 9y agoFranchising isn't horrible, especially if you're not creatively inclined, but still a hard worker. It requires a lot of capital, and the willingness to work hard for a long time, as well as following the dictates of the franchisee. I can't agree that starting your own "Burgershack" is a good idea; the mortality rate for restaurants is just too high. And most franchisees can't afford to dive in and purchase 10 restaurants. The upfront capitol contribution is too high, and most franchisors don't like to see failure (it hurts their brand) so they want to make sure you can walk before you run.