I think it's self-relevant advice. If your tendencies are to constantly read about launching your business - that may get in the way of actually going in and do

I think it's self-relevant advice. If your tendencies are to constantly read about launching your business - that may get in the way of actually going in and doing it. This advice isn't relevant to those who have the opposite problem - but for those who use learning as a procrastination device, it can be just the right advice to put you into the happy medium