First you'd have to convince me that that would be a good idea. Many of Arcosanti's problems stem from the fact that it's a (small) company town, and is thus u

First you'd have to convince me that that would be a good idea. Many of Arcosanti's problems stem from the fact that it's a (small) company town, and is thus unable to model the socioeconomic complexity or governance processes of an actual city. In that sense, it fails in its objective of being "an urban laboratory". I'm not sure that becoming a company town at scale is necessarily the answer. That said, if Tony Hsieh's vision is expansive enough, maybe you're onto something. Relocating all employees would be a massive process, however. Not sure Arcosanti could absorb that kind of influx quickly -- nor that Zappos would be prepared to go into the infrastructure business to that extent...