Healthy is just another market sector. And not an especially lucrative one. I imagine that's particularly true in Plainfield, IL. Manhattan has a weekday lunch

Healthy is just another market sector. And not an especially lucrative one. I imagine that's particularly true in Plainfield, IL. Manhattan has a weekday lunch time population of about 4 million (about 6500 per idealized square city block) and a dinner time population about half that. And many of those people are quite rich. That leaves a lot of room for obscure niches to be profitably served. In most places business owners don't have the luxury of being able to target so narrowly.