Culture is slow to change. The Netherlands has been nurturing bike culture since the 70s, and it's only recently that cycling's modal share of the transportatio

Culture is slow to change. The Netherlands has been nurturing bike culture since the 70s, and it's only recently that cycling's modal share of the transportation pie hit 48% in Amsterdam. Cycling saw a big popularity explosion in North America as well in the 70s, but we quickly came to our senses and opted to triple the obesity rate instead.