The first thing the author's name makes me think of: "A sonnet by Byron might score high on the vertical but only average on the horizontal. A Shakespearean so

The first thing the author's name makes me think of: "A sonnet by Byron might score high on the vertical but only average on the horizontal. A Shakespearean sonnet, on the other hand, would score high both horizontally and vertically, yielding a massive total area, thereby revealing the poem to be truly great. As you proceed through the poetry in this book, practice this rating method. As your ability to evaluate poems in this matter grows, so will, so will your enjoyment and understanding of poetry." I don't hear enough rip!