Don't forget that the 95% only exists to activate your reward centers enough to keep you coming back. Their machine learning algorithms will figure out what co

Don't forget that the 95% only exists to activate your reward centers enough to keep you coming back. Their machine learning algorithms will figure out what content that you share causes your friends to engage, and what content of your friends will cause you to engage. Let's say the content is a share from one of the Russian fake news sites. Unconstrained by the truth, these sites make and promote stories that are seductive, controversial, and likely to be shared. When you post it, you might get some of your friends to comment saying that it is wrong, and you can have an argument about it! That's engagement! Everyone's got their blood up, your friendship is slightly compromised, and you've probably blown half an hour going back and forth, but I'll be damned if you didn't see a lot of ads in the process. This is what facebook is, and it's what any machine learned user interface is, if the loss function on the machine learning algorithm is ultimately corporate profit. Your time, friendships, and emotional stability are all just raw materials to be mined, at near zero cost. The worst part is, in the U.S., the average user spends 50 minutes per day, 300 hours per year on facebook, but facebook earns less than 25 cents per day for each U.S. user. They're screwing up your relationships, getting you pissed off, sapping your precious free time, all so they can get a lousy quarter. We have got to come up with a better revenue model for sites like this than ads.