I said "grassroots" consumer protection. He's suggesting that people that use software band together and collectively reject software under proprietary licenses

I said "grassroots" consumer protection. He's suggesting that people that use software band together and collectively reject software under proprietary licenses. Because doing so creates a bigger market for free programs, and reduces the market for proprietary ones. There are similar movements that advocate boycotting e.g. out of season fruit, or goods manufactured by oppressive countries.