4 ms·
Not sure if you are Dutch, but if you follow dutch news then you'd known the soap bubble 'blendle' has burst already... Afaics they are at the brink of bankrupt
by thinkMOAR 9y ago
Not sure if you are Dutch, but if you follow dutch news then you'd known the soap bubble 'blendle' has burst already... Afaics they are at the brink of bankruptcy, and needed multiple financial injections to 'survive' and papers like NRC, FTM and recently the telegraaf have already pulled their publications.
Today the people behind blendle launched a new product, Medianieuwsbrief.nl To me another pointer that blendle is no longer viable and they are looking for new products.
They are what others describe causing brand erosion, as they collect articles from lots of sources, readers will forget/not know who actually wrote the article, which newspaper the good articles come from etc.
- photonios 9y agoI am Dutch. Born and raised. I moved out two years ago though so I am not completely up-to-date with all the recent development. Jeez. I didn't know the situation became that bad. I didn't notice because I mostly read American news. From what I quickly read on for example NRC [0], they pulled their content because Blendle introduced the concept of a subscription and that would cut profits for NRC. The new concept Medianieuwsbrief.nl looks like a last resort kinda thing. I doubt it would take off. [0] https://www.nrc.nl/nieuws/2017/03/07/waarom-nrc-stopt-met-blendle-a1549164 https://www.nrc.nl/nieuws/2017/03/07/waarom-nrc-stopt-met-bl...
- thinkMOAR 9y agoAlexander said to be inspired by https://www.mediagazer.com https://www.mediagazer.com For their new site. That new site hurts my eyes :)