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I’m still surprised that anyone uses Facebook with any kind of regularity. Anyone I know who used to use it has uninstalled the app. We also tried Facebook adve

I’m still surprised that anyone uses Facebook with any kind of regularity. Anyone I know who used to use it has uninstalled the app. We also tried Facebook advertising a couple of years ago and all we got were clicks from India and the Philippines. Maybe it works for some people but it doesn’t work in my sandbox.

ghostbrainalpha 9y ago
That can happen with Facebook advertising, but it takes less than 5 mins to set up the parameters to avoid that. Facebook allows for an incredible amount of control in targeting who you want to send ads to, but it's on you to set that up. You can hate on them for a lot, but lack of effectiveness as an advertising tool..... that's not really fair. Until they blocked me, I used to run advertising campaigns targeted at SINGLE INDIVIDUALS. Ie... "Hey Bill Gates, is it time to invest in Startup X?"
- simonpure 9y ago
  Curious why you got blocked for spending money with them. Care to elaborate?
  - ghostbrainalpha 9y ago
    It's against their Terms and Conditions to target a single specific individual with an advertising campaign. There are still some tricks you can do to get around it... which they also don't like, and that is what got my account pulled. This story is embarrassing and stupid... I know. I wouldn't do this again. The ad that got me in trouble was for a real estate agent. He showed a high net worth individual a home that cost ~ 10 million. We made an ad that said "Hey Jeff, could you see your family living here? - and it had a picture of the house." They wanted me to Photoshop pictures of his kids playing in the yard, but I drew the line there. Still Jeff submitted a complaint which got me banned because it wasn't the first violation. Everyone talks about how "creepy" ad tracking technology is, but both Facebook and Google are stopping marketers like me from doing the "really creepy" stuff we would like to be doing.
    - Multicomp 9y ago
      This is cool to read. Any other TalesFromMarketing that you'd care to share? Always nice to hear about the activities on the other side of the (advert) curtain.
nasalgoat 9y ago
My entire company runs on Facebook ads because they are incredibly effective in reaching quality users (ie. US 18-24 with disposable income). Every other ad platform is a distant second.

ghostbrainalpha 9y ago

That can happen with Facebook advertising, but it takes less than 5 mins to set up the parameters to avoid that. Facebook allows for an incredible amount of control in targeting who you want to send ads to, but it's on you to set that up. You can hate on them for a lot, but lack of effectiveness as an advertising tool..... that's not really fair. Until they blocked me, I used to run advertising campaigns targeted at SINGLE INDIVIDUALS. Ie... "Hey Bill Gates, is it time to invest in Startup X?"

simonpure 9y ago
Curious why you got blocked for spending money with them. Care to elaborate?
- ghostbrainalpha 9y ago
  It's against their Terms and Conditions to target a single specific individual with an advertising campaign. There are still some tricks you can do to get around it... which they also don't like, and that is what got my account pulled. This story is embarrassing and stupid... I know. I wouldn't do this again. The ad that got me in trouble was for a real estate agent. He showed a high net worth individual a home that cost ~ 10 million. We made an ad that said "Hey Jeff, could you see your family living here? - and it had a picture of the house." They wanted me to Photoshop pictures of his kids playing in the yard, but I drew the line there. Still Jeff submitted a complaint which got me banned because it wasn't the first violation. Everyone talks about how "creepy" ad tracking technology is, but both Facebook and Google are stopping marketers like me from doing the "really creepy" stuff we would like to be doing.
  - Multicomp 9y ago
    This is cool to read. Any other TalesFromMarketing that you'd care to share? Always nice to hear about the activities on the other side of the (advert) curtain.

nasalgoat 9y ago

My entire company runs on Facebook ads because they are incredibly effective in reaching quality users (ie. US 18-24 with disposable income). Every other ad platform is a distant second.