"Investigating Factors Influencing Game Piracy in the eSports Settings of South Korea"[0] shows that behavioural intention was the result of social norms and at

"Investigating Factors Influencing Game Piracy in the eSports Settings of South Korea"[0] shows that behavioural intention was the result of social norms and attitude; for example if people who had friends or spouses who viewed piracy favorably they too were more likely to pirate themselves. [0] http://digitalrepository.unm.edu/educ_hess_etds/9/ http://digitalrepository.unm.edu/educ_hess_etds/9/