Stop trying to make the perfect product: make something small and fail/succeed fast. Once you stop being an external observer and commit to delivering a produc

Stop trying to make the perfect product: make something small and fail/succeed fast. Once you stop being an external observer and commit to delivering a product, your understanding of the wider market will improve... before long you'll see profitability in places you didn't know existed. There's nothing wrong in delivering something simple first. Most of the consulting businesses out there simply 'solutionize' Excel spreadsheets (i.e. add a web or mobile frontend to an internal process). Take the post room in my building as an example: they've just upgraded to an electronic system dispensing with the time consuming/error prone ledger entry and paper slip delivery. Someone sold them a 'CMS' with a package input form and email alert... As scope increased they added bar code scanning and a check-digit shelf allocator.