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I remember reading about Obama's election and the use of "big data" and "data science" to target voters: https://www.technologyreview.com/s/509026/how-obamas-te
by thisisit 9y ago
I remember reading about Obama's election and the use of "big data" and "data science" to target voters:
https://www.technologyreview.com/s/509026/how-obamas-team-used-big-data-to-rally-voters/ https://www.technologyreview.com/s/509026/how-obamas-team-us...
The social media companies picked on that and ran with it. So, while Facebook is not exactly the paragon of ethical behavior, this is just fodder for click bait. If the same targeting had worked in someone's favor the article would have been "gave advertisers an edge over traditional advertising" or something.
- sogen 9y agoCheck Cambridge Analytica: https://www.vox.com/policy-and-politics/2017/10/16/15657512/cambridge-analytica-trump-kushner-flynn-russia https://www.vox.com/policy-and-politics/2017/10/16/15657512/...
- tanilama 9y agoGuess that backfires.
- lostboys67 9y agoI went to a talk by blue state and the main use of big data was identifying local affinity groups who could then go out and do traditional electoral work.