TechCrunch was a fairly predictable example because blogs all tend to have the same format, but landing pages have varying flows and it's much harder to predict

TechCrunch was a fairly predictable example because blogs all tend to have the same format, but landing pages have varying flows and it's much harder to predict. Also with TechCrunch, I wouldn't have guessed that people would look at the top right ad. I think the fact that it's in line with the top article bar leads people to it.