You don't need to be a technical genius to start learning about the software development lifecycle. Any professional programmers you speak to will require some

You don't need to be a technical genius to start learning about the software development lifecycle. Any professional programmers you speak to will require some sort of business requirements. It is your responsibility, as the business owner, to outline the who/what/when/where of each feature (and leave the 'how' to the experts). You also need to understand the impact of no defined scope. Typical business plans or MVP requirements will absolutely define a scope. This scope of work should match your best guess for a minimum viable product - based on your market research. This allows you to remain on budget and measure your success. With a solid business plan, a set of strategic business requirements, a well defined scope, and 2x salary - you will have no problem finding talented developers.