In my circle I've found a social stigma surrounding search engine. I use DuckDuckGo, and I've had numerous friends and co-workers essentially retort: DuckDuckGo

In my circle I've found a social stigma surrounding search engine. I use DuckDuckGo, and I've had numerous friends and co-workers essentially retort: DuckDuckGo? Why don't you use Google? It's amazing how Google as a search engine has developed such brand loyalty to the point that people don't think there can be any alternatives. Personally, I like DDG's results better, and I also simply like diversifying. But as I said, even which search engine you use is highly stigmatized. People should really be open to trying new things once in a while. How can people be certain that some search engine X isn't better than Google's engine when they haven't even tried it? Same goes for browsers -- years ago Chrome won people over with its speed, and friends I speak to still have this perception that it's the fastest browser out there, when some tests would begin to suggest its losing that edge (no pun intended).