A big thing in the medical industry is proof of efficacy. Hospitals and medicine in general are extremely risk adverse. Health systems will often go to great le

A big thing in the medical industry is proof of efficacy. Hospitals and medicine in general are extremely risk adverse. Health systems will often go to great lengths and cost to demonstrate that the equipment they use minimizes risk. $150k machines come with a high price tag because they also come with a reputation (and even financial guarantees) of accuracy. This minimizes risk to the hospital. This is a new device, from a new manufacturer, based on a new technology. Health systems will be extremely hesitant about adopting this until it has some real world experience. They'll want to make sure that they if their are risks with the device and if the manufacturer looks to be around in the long run. I could see this being somewhat popular when the decision is the alternative is no ultrasound at all. If the health system has a proven system, they'll like look to use that before this device.