..I can get a VM and a public IP.. This is true. There are also a lot more people using the internet that you can get to. Taking it even further you don't even

..I can get a VM and a public IP.. This is true. There are also a lot more people using the internet that you can get to. Taking it even further you don't even need a virtual machine or IP to do most of things people were doing back then with a regular machine. You could just use facebook. I disagree with you on what this aggregates to. Controlling the path of least resistance as FB and Google do in online media (or just media if we project out somewhat) is a lot like controlling the medium entirely. This is (as I said above) not new in media but it is new in online media. In old media a small group controlled most of it. Now in online media, a few people do the same. I'm not saying why even bother. I am saying (echoing the article in saying) that we're moving into a world where ordinary innovation and competition is simply not going to move these beasts from their entrenched position, not easily. BTW, you can also start your own TV news show. Cameras are cheaper than ever. Doing a radio show (online obviously) is genuinely accessible since podcasting is still a largely open medium. That doesn't negate the point that entrenched incumbents dominate the market, structurally. HTTP is not how you get the content of your VM & IP to people. FB & Google is.